SEO|The Full Insider SEO Details Exposed

MSN may be the most complete search engine out there. It seems to me that every web site that I look at in order to find the number of pages that it has listed has the following fallout: MSN has the most results, Google comes in second, Yahoo! comes last. Other search engines will generally fall somewhere between Google and Yahoo! This is a result of some very extensive work by the team and MSN. The beautiful thing about MSN is that you can find results for just about everything. If you cant find it at Google, cant find it at Yahoo! head on over to MSN and youll find something even if it is nothing more than a forum posting.

Its still quite easy to figure out what you need to do to your site to rank highly at MSN. MSN generally indexes every page that it can find anyway and is a pretty handy search engine in that it is the third most popular out there and it is also a nice one to foreshadow what may be happening to your listings at Google in the not too distant future. Theyve recently changed their algorithm, though, and everyone wants to know how it works. Well, here are some answers.

MSNs ranking algorithm analyzes factors such as page content, the number and quality of the sites that link to your pages, and the site content, and keyword relevance. Keep in mind that there are lots of differences between MSN and Yahoo and Google. All search engine algorithms are similar, but little differences can have big effects when it comes to SEO. The nice thing about MSN is that its algorithm isnt as strict as those of Yahoo! and Google and is therefore a very powerful SEO tool in and of itself.

Relevant themes and topics are very important to MSN optimization, and you should also consider keyword density remember, no keyword stuffing, as MSN explicitly says this is against their rules. The general rule is that you should make sure that there are key words in your title and then follow the basic platform for key words. Put a few in a header at the top of your page; scatter a few throughout the page including several in the first and last paragraphs; finally, put a couple of links that contain key words towards the bottom of your page. These steps are common for all search engine optimizations and should be a set process for every page that you attempt to optimize. Complete this work before attempting any other SEO procedures as this is the basis of SEO.

Links are important, and maintaining good incoming links with your keywords will get you good rankings. Its very important to get as many natural links as possible providing interesting and useful content can make this happen for you with no extra work at all! Youll seem completely natural to MSNs spider. These natural links are the basis of link SEO. If you are trying to attain links you should first attempt to attain these links from pages that would naturally link to you but may not have heard of your site yet. After you have done this you should go to directories and other sources of links that may not be as obvious. First things first, dont mess up your search engine listings because of a bunch of bogus links from unsuitable, questionable, or malicious locations. These links can and will get you banned.

MSN doesnt allow you to pay to boost your sites ranking, but they do offer advertising. This advertising will allow you to pay a certain amount for links in their sponsored links boxes on the top and sides of each results page. The value of these links depends on the demand for them. At any particular time a sponsored link could become very expensive by somebody bidding an outrageous amount for a link, or by a large number of people trying to overwhelm a niche market.

MSN doesnt update often, but when it does it often removes links it believes to be out of date, so make sure you change your site occasionally.

One thing that MSN likes a lot is well-formed HTML code, with closed, valid tags. Watch out for broken links, and make sure you have static URLs that dont move around, and contain your keywords.

Google is still the most popular search engine out there, and theyre not showing any signs of slowing down. Its important to know how to get on the right track with your SEO for Google. It is also important, however, to remember that Google is not the only search engine out there and that Yahoo! is also a highly rated search engine which actually has more pop culture usage.

Before you can truly understand Google you must understand a little bit of the history behind Google. In the beginning, Google was considered by many to be the Geeks Search Engine. This changed as Google started delivering better and better results. Google slowly evolved into the most trusted search engine around, but Yahoo!s advertising strength and popular usage has still claimed a large number of users. It wasnt all that long ago when Yahoo! was the most popular search engine by far.

Googles search engine is based on PageRank, a complex algorithm that was revolutionary when it was invented. This page rank is the primary reason that Google is so popular. The Page Ranking technology that Google has created and the evolutionary steps that Google has taken to increase the strength of its algorithm has made it a search engine giant which actually sets out to protect internet users from fraudulent web sites. Google has come to be a search engine that cannot really be tricked. Its kind of the integrity police f the world wide web. Basically, Google checks the number of links to each site in its database, and treats them as votes. Here are some tips on getting ranked high on Google:

1.The more incoming links you have, the better your chances are. Good links are ones that are relevant to your own page and link with text that makes it obvious that they intended to link to your site. Google has also recently integrated a new piece into its algorithm which makes old links better than new links. In Googles opinion, if a link withstands the test of time it is has to be relevant or else both parties would have removed the link after not seeing any positive action by Google. Basically, this is another one of Googles keeper of integrity options that have become so famous among SEOs.

2. Links from authority sites, such as directories or non-profit organizations, tend to produce better results than links from commercial sites. Google likes to decide what sites are important. A site has some huge credential for being a spectacular source for quality information will be appreciated more than sites that dont have such strong affiliations with quality work and content. This will result in stronger, more heavily weighted links to and from this site.

3. Site elements to consider for Google are the title (including the strongest keyword phrase), the meta description (Google displays this to its users) and the body text (it needs to be highly-focused and use keywords well), as well as your onsite navigation.

4. Make sure that Google can spider the whole site easily. Youll probably want to have plain links to every page on your site at the bottom of each of your pages.

Dont forget, though, that Google is strict about cheaters who use unethical SEO techniques. Here are some things that Google hates:

1. Getting lots of shadow domains that all point to one site.

2. Using doorway pages.

3. Using falsified WHOIS information.

4. Sites that are “fake” search engines or spyware.

Google Facts and Fiction.

Google has an article on its site called Google Facts and Fiction. For example:

Fiction: Advertising on Google affects my rankings in the search results.

Fact: Advertising with Google neither helps (nor hurts!) a site’s rankings on Google.

Fiction: Sites that are not HTML are not included in Google’s index

Fact: Google is and does index as many file formats as possible, however there are some that it cannot index. File types Google is able index include: pdf, asp, jsp, hdml, shtml, xml, cfm, doc, xls, ppt, rtf, wks, lwp, wri, swf.

Everyone who wants to optimize for Google should make sure they read this article, to avoid common mistakes.

You may be wondering how search engines arrange the top pages from millions of others. There are calculations involved and you have to work with these to put your site in page one.

How Do Search Engines Work?

There are three important elements that make up the database and finding of relevant material by search engines. From the inputting of words, the search until the hierarchy of results, there is a process that is mathematically formulated and produces the links and sites that suit best.

1. The web crawler. This is also known as a spider or robot which roams the web. It is a program that translates web pages and any existing links relevant to the page. The web crawler begins by looking through the web addresses that are available in its database or index. Any other page on the internet is added to the database should the web crawler consider it relevant to its existing index. Thus, the database continually grows and the web crawler also goes back to the index to check for updates and again search for new available links.

2. The index. The index holds all information of websites and pages that the web crawler has discovered during its frequent web roaming. Whenever any website or page is updated by the owner, the index also updates its stored information thus it continually grows over time.

3. The search engine. A search engine is a software that goes through all the information stored in the index whenever a search is done by a web browser. An algorithm supports the final results according to how relevant the websites found are to the search. The hierarchy of page results is determined by shutting on or off categories that the search engine feels is relevant to the search.

The Goal of Search Engines

The ultimate goal of a search engine is to provide the most relevant and informative web pages to the web browser. The effectiveness of search engines may be tested through search engine optimization. Page results for different search engines may vary depending on the algorithm that they are using. Thus, website owners aim to improve their rank based on the algorithm.

How Can I Get on Page-On of Search Engines?

1. Links. Links are small routes leading to your website thus a lot of these will increase your visibility in search engines. When typing in a search, it is possible for your URL to be exposed even if the engine may be revealing another website housing your link.

2. Page Summary. Make your page summary more effective by using meta tag names and using keywords in a balanced manner. Be more flexible in your websites description so that it can stand out even if the search is bound for a different category. This prevents your website from being completely shut out by the search engine.

3. Title. Although the true nature of the fixed algorithm used by search engines is not fully known, it might help to start with titles that begin with the letters A to E. Engines arrange equal scoring websites in alphabetical order.

4. Keywords. Wisely input keywords in your web pages. More is not better when it comes to key words since engines will decrease your value with too much repetition. Four to five keywords per page is the most you may be using to help boost your visibility.

5. URL. Share your URL as much as you can in multi and single-database services to increase your value. You may also put it in blogs, your friends linking addresss and emails.

Search engine optimization or SEO is the process of searching a website via search engines. SEO Delhi companies primarily consist of search engine marketing and pay per click advertising. SEO Delhi Company (e-Fuzion) is the process of improving natural or organic rankings on search engines. Search engines rank web sites based on variety of parameters and each search engine has its own algorithm to rank differentiate web sites. However, one common and most important ranking parameter is a sites credibility which is determined by the quality and quantity of other sites which link to it. PPC is a type of internet advertising in which the advertiser pays an agreed amount to a search engine for every click a visitor makes on the advertisement. It is also referred to as cost per click paid placement and search engine advertising. SEO Delhi Company (e-Fuzion) is the most popular form of SEO, it accounted for around ten percent of the total spending. How ever, paid advertising accounted for over eighty five percent of the total SEO spending. Over the last few years, the importance and the recognition of SEO Delhi company (e-Fuzion) has grown significantly. According to a survey by SEMPO, of all the respondents, more than fifty percent said that senior management at their companies are very involved in their behind all SEO programs. Growth in SEO industry has created
a strong demand for experienced and talented search engine optimization professionals.

The SEO Delhi Company (e-Fuzion) offers various kinds of job roles are being created with new initiatives. For instance, online public relations have gained significant growth over the last year and so is the need for public relation writers and marketers. Success in SEO Delhi Company (e-Fuzion) requires both learning and practice. The key element of learning SEO industry is to be abreast of latest best practices. Therefore, one needs to have a constant urge to learn in order to be a successful SEO company.

There are hundreds of search engines available today, but some are far more complex than others. This article will give you an overview of how some of the most popular ones work.

Lets start with a smaller engine: InfoSeek. They only index about 200 words of your web page, so its important to make sure that you have meta tags on your site, and that the most important things are listed first. The information you put in your meta tags will be used to display a description of your site, and most meta tags can contain about 200 characters of text. The keywords meta tag, however, can have up to 1,000 characters.

These simple rules are important to keep in mind for all search engines. The more important that the information is, the closer it has to be to the beginning of your meta tags or even the beginning of your sites content. Many search engines wont even touch your meta tags so it is important that you have the same information in your body that you have in your meta tags (although you obviously cannot simply enter lists and lists of key words as this would be detrimental to your sites content).

The AltaVista search engine will send Scooter, its spider, to check out your entire site. Scooter can take as long as three months to spider and fully index your site the average spider only takes 6-8 weeks. Scooter will normally spider somewhere between two and ten pages from your site each week. This means that the longer that your web site lasts, the better it will be indexed which is in example of how search engines implement Darwins Theory into their ideology.

Excite used to be a search powerhouse, but has now been dropped as the provider of AOL and Netscape search, so its less important than it once was. The algorithm it uses to determine keyword relevance is very complicated: it indexes your pages and then attempts to summarize them by selecting only the most relevant sentences. Expect to have your pages reviewed roughly once every two weeks. Keep in mind, though, that with meta tags have no meaning to Excite when it comes to rankings, even though it will use your description tags as long as the words are relevant to your pages content.

Lets move on to Lycos. Lycos has fully integrated the Open Directory Project (ODP) into their mainstream results pages, and they also use search results from AllTheWeb. Lycos also runs click-throughs to their sister site HotBot. Lycos is one of the harder search engines to understand, as their submission pages say one thing but then they index your site in a completely different way. As a general rule of thumb, your site will be indexed in Lycos in due time as long as you get indexed in ODP and AllTheWeb.

Even though WebCrawler is owned by Excite, it still has its own search engine and indexer. If you happen to be listed with WebCrawler, you should try to stay listed with them, as it isnt the easiest search engine to get listed with. Its hit-and-miss standards combined with the sporadic indexing methods makes the submission process tough, although not impossible.

The biggest player is, of course, Google, who use a page ranking system as the central basis of their index. It was once nearly impossible to manipulate this page ranking system to drive up your rankings, but people quickly figured out that the more links they could generate to their site on the rest of the net, the better Google ranked them. Google is not thought to be using context-sensitive rankings. Context-sensitive information is used at Yahoo, Looksmart and the ODP, however, and Google regularly spiders those sites when it re-indexes its own database.

MSN is another important search engine. The holy trinity of search engines at the moment is Google, Yahoo!, and MSN. These three search engines combine to provide you with the vast majority of the traffic that you will receive from search engines. MSN will generally be the first search engine to index your site and it will almost certainly list the most pages the fastest.

Although no-one can tell you exactly when you will be indexed on any search engine, its best to check back at least weekly. Whatever you do, though, dont re-submit your site more often than every two months or so you might not get indexed at all if you do this.

We all want to know how keywords affect our rankings, but to find out well need to do a little work. Many say keywords are the key to good search engine rankings, although they arent at all the only factor.

If you need a tool to help you decide on your keywords, try Overture’s Search Term Suggestion Tool it allows you to test your keyword rankings by showing you statistics on recent searches for them. Its a great tool when you have no clue which keyword you should choose, as it can give you a list of terms that were recently searched on.

Keyword Density.

Keyword density refers to the number of the keywords contained within your text relative to the amount of text there is. Preferred keyword density ratios vary between search engines, but you should generally try to keep them between two and eight percent (major search engines prefer the lower end). Keyword analysis tools can help to optimize a web pages keyword density. These tools are good if youre not sure of what youre doing, as theyre very intuitive and explain things as you go.

Counting the Keywords.

Many SEO experts will tell you that the keyword density of your text isnt a very important factor, and that you should be careful not to overdo it. So is there a limit? How many times should you use your keywords? SEO experts wont be able to answer these questions for you, because no-ones really sure of the answer. The best answer is that it changes regularly, and you can never be sure you have to experiment to see what works for you.

Location of Keywords.

When testing the effects of keyword location, we found that pages with the keywords at the top and bottom of the page ranked higher on Google than pages with the keywords in the middle.

Many other search engines also give keywords more or less weight based on their location, but keep in mind that each search engines algorithm is different. Heres a list of how most search engines prioritize keyword positions, from most to least:

1. Domain name.

2. Page title.

3. Headings (i.e. H1, H2, etc.).

4. Body text (the first 2 to 3 KB usually counts more).

5. Meta tags (especially description).

6. Links (including keywords in the URL or link text of links to you).

7. Alt text (the alt descriptions for your pictures).

Really, though, keyword density is one of those areas where youll have trouble on your hands if you try to second guess the search engines. Be cautious.

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
The first option is they find their site through a search engine.
Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
Occasionally, they find a site by hearing about it from a friend or reading in an article.

Thus its obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Dont forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.