SEO|The Full Insider SEO Details Exposed

SEO Elite does what exactly?

SEO Elite starts from the following assumption:

- look at the page that ranks number 1 in Google,
- do exactly the same + a bit better,
- and you will be number 1

SEO Elite will examine “all” the SEO parameters that it finds out about the number 1 site in Google. Then this SE software will automate the process in mimicking this for your site.

SEO is more than a software-approach!

SEO is the art of ranking number 1 in any search engine for any keyword.

Spiders rank a website number one because they “think” that this site deserves to be number one. Of course the spider cannot think, and there needs to be a programmer who programs the spider to find out which site is best.

Now if you are smart enough to feed the spider exactly what the programmer thinks is important, you will have the knowledge to rank number 1.

This is exactly what SEO Elite does: it claims to know how to find out “all” the parameters that make a website ranking number 1.

Pitfalls of a software-approach to SEO

Suppose you find all the parameters needed to rank a website number 1. You manage to get all this parameters onto your site and you even manage to be rank number 1.

Now if your site is really deserving to be ranked number 1, all is fine. But if surfers start complaining that you are not, they will complain like: gosh, this Google these days just gives undeserving sites ranked at number 1.

It won’t take long since Google find out that “somebody broke the code” of the spiders, and they will update the spiders, hey, they want the search engine to give quality back to the visitors!

So that means that you need to get an upgrade of your SEO software approach… in other words: you are running after the facts in stead of above the facts.

How to be ranked number 1?

You rank number 1 because you deserve it. In general spider logic this still means:
- your page talks about the keyword you are optimizing for
- you page has lots of incoming links about the keyword you are optimizing for.

This is what SEO is about, and whatever you do different could make you not be number 1.

But my SEO software is really up to date, or is it not?

Your software can only be up to date AFTER the spiders’ software is updated. Unless you write the spiders yourself, you will always be a bit later.

You cannot know all the parameters the spider takes into account, unless again you are writing the spider software yourself.

And some of the parameters you cannot influence: age of the website is one of them. Suppose the spider needs to choose between 2 websites: the oldest one and the SEO mimic: which one to choose? The oldest one would be the easiest bet, and you cannot change the age of your website can you?

SEO Elite: a close look at this SEO software

SEO Elite advertisement says you can get a top 5 Google Ranking in under 30 Days… But the examples on the SEO Elite website tell a different story!

There are 16 websites listed at the bottom of the website with their rankings.

Examining those 16 websites :

- 6 are about Yahoo rankings (and the advertisement stated clearly Google ranking!)
- from the 10 Google rankings left, only 1 is stated to rank number 1 in Google BUT
- typing this so called number 1 website keywords in Google, the website ranks down only number 9!
- and the so called number 1 website keyword-phrase is far from a popular keyword-phrase, in other words:
not a lot of people search for that keyword AND
the website doesn’t rank number 1 for this keyword…

Why do you do SEO in the first place?

SEO is 1 of the ways to get more traffic to your website. But there is more in getting a lot of traffic to your site, than “blindly ranking 1 in Google”:

— Always make sure you rank number 1 for a word a lot of people are looking for! —

If you buy any SEO software or outsource your SEO to the SEO specialists: always check their SEO examples:
- are they ranking number 1
- are the keywords they rank for popular search keywords (bigger than 10.000 searches a month in the Keyword Selector Tool from Yahoo’s searchmarketing is considered not too low)
- how long did it take them to be number 1
- how big is the competition for the keyword-phrase (smaller or bigger than 5 million? As a general rule : above 5 million keyword-phrase results in Google, things become though)
- how big is the competition for the quoted “keyword-phrase” (smaller or bigger than 33.000? As a general rule : above 33.000 quoted “keyword-phrase” results in Google, things become though)

If for all these items the SEO software or SEO specialist can answer YES, then you can start taking them very seriously!

Let us use SEO Elite as an example of how serious you should take this SEO software.

1. SEO Elite: Are they ranking number 1?

Yes they are for the keyword-phrase SEO Elite.

2. SEO Elite: Are the keywords they rank for popular search keywords?

According to the Keyword Selector Tool from Yahoo’s searchmarketing, SEO elite has less than 2000 searches, so it’s not that bad, but again, it is under the 10.000.

The top keywords are :
46762 searches for seo
10815 searches for seo services
9849 searches for seo company,

and for none of these the SEO Elite website ranks number 1.

So “No” for popular search keywords.

3. How long did it take them to be number 1?

I cannot answer that question now.

4. How big is the competition for the keyword-phrase

SEO elite has about 1.5 million search results in Google, less than % million, so shouldn’t be to though to rank number 1 for. So that’s a “NO”.

5. How big is the competition for the quoted “keyword-phrase”

The quoted keyphrase “Seo Elite” has about 250.000 search results, so the competition is stiff here and the SEO Elite website ranks number 1 here,
so that’s a “YES”.

6. SEO Elite results

2 YES and 2 NO… so for my analysis, it SEO Elite is a 50-50 program. It means it can do some good but is not proving it can do all. And the question is: do I really need to spend the money to reach not the highest goal: ranking number 1 for a popular key-wordphrase?

6. SEO Elite: the website

Whenever you are interested in something to buy on the Internet, check out the overall website of the product you want to buy! For SEO software

SEO Elite website is a 1 page website… Now what was the first idea to set up the Internet? To give people information, lots of information.

And we are talking about a “net” in Inter”net”: net means links here, there, everywhere… (that’s why links is so imprtant in SEO)

I didn’t see any of these and from the point of the “information-internet” I don’t like that: a SEO software program being on a website without loads of interesting content and without loads of links.

SEO software: read and check the examples before you buy!

Again this goes for all SEO software you want to buy on the Internet: if they say “I ranked this website for that
keyword number 1 in Google”, spend a few seconds to check it out!

1. SEO Elite: check out Google

SEO Elite’s first sentence talks about “your page in Google”

This sounds promising: is SEO Elite “the” SEO software to get me number 1 in “the” number 1 search engine
Google?

Well, at the bottom of the screen of the SEO Elite web page you then read:
Using SEO Elite I rank number 1 in Yahoo for this, that, and more site…

Oops, Yahoo! …

So do you want to be ranked number 1 in Yahoo, or do you want to be ranked number 1 in Google?
Everywhere I can hear you say… You want to be ranked number 1 in Google as that is at this moment the most
used search engine of all. If you get number 1 in Google, you surely will have a high ranking in Yahoo and MSN,
not the other way round!
So why starting the SEO Elite website with Google rankings and then switch to Yahoo?

But you mostly want to be ranked number 1 in Google because you have to pay for SEO Elite!

2. SEO Elite’s website examples

The SEO Elite website lists 16 example pages: high example-rankings using SEO Elite.

From those 16 , there are 6 Yahoo rankings, so that leaves us with 10 Google rankings.

Remember my SEO keywords rule above : SEO is well possible if your keyword phrase has less than 5 million results in Google.

How many of the example site in SEO Elites website are below this 5 million?
Only 2 out of 10.

And how many of those 10 rank 1 in Google?
Only 1 (or at least that is what they want you to believe!)

Hmmm. if I am going to pay big bucks for SEO Elite, then I want to be number 1. Don’t you?
Don’t you just hate it to be number 2?
I do, especially when I need to pay for it!

3. SEO Elite’s website examples : The numbers are wrong!

Numbers, numbers and numbers… Always check the numbers on any website!
So SEO Elite claims to have a number 1 ranking website :

* keyword phrase : learn to type faster
* website typingmaster.com.au

It takes only a few seconds to verify what SEO Elite says :
Type in Google - learn to type faster - and see what comes out:

55 million results! and not 5 million like mentioned on the SEO Elite website.
Great you say: SEO Elite is modest, he is able to rank number 1 with a higher competition than mentioned!

Does he???

Eh, you take a few seconds and a scroll down to find the example website ranking number 9!

Number 9!

Eh, yes you say: maybe the competition took over after the time the SEO Elite website was written…

Yes, but wasn’t the idea of SEO to rank number 1…. not for 1 day but “forever”.
Or was it just a typo like the 55 million that became 5 million, people do make mistakes you know…

Whatever the reason for the mistake: you need to check out all numbers quoted on the internet yourself!

All is a lot you say? I agree, but if the first example I chose already doesn’t fit the reality, then you don’t need to check all.

Anybody can make mistakes, but luckily we can easily check everything what is said about SEO, so always check
anything said about SEO before spending money on it!

Rank 9 is not that bad after all you say….

I agree, the first time your website gets on the first page of Google is one you keep remembering.

But:
I had to scroll down to find the SEO example page and only found it because I was looking for the particular URL
stated in SEO Elite’s example.
In other words, if you are ranked number 9, it takes some efforts of the visitor to actually scroll down and chose to click on number 9.

What is even more strange: The quoted keyword-phrase : “Learn to type faster” has no ranking on the first page!

Now this is what really bothers me: if I search in Google for the exact phrase “learn how to type faster” I would
assume that the SEO Example site would be number 1 there!

Back to Basics: what is the purpose of SEO?

Your purpose is getting as much people to your site as possible, isn’t it?

SEO software has the purpose of ranking 1 in Google.

Now it is very easy to rank 1 in Google for the keyword-phrase “jhdkghgkbdcds”,
but who is looking for jhdkghgkbdcds??? Nobody!

So if nobody looks for jhdkghgkbdcds, then why bother to rank number 1 with it?

Same with the above example-site with keyword phrase “learn to type faster”:

The Overture keyword-tool says that 448 people are typing in this keyword sentence in Yahoo.

448 people… is this a lot?
As mentioned above in this article: Nope,
and those 448 need to find the result example website at rank 9… not ideal SEO!

What is a nice number? Anything above 10.000 but: also know that above 10.000 “the big boys’ are competing
with you, below 1000 you kind of have the field for yourself. Ranking second for this example website could be expected after 2 months, but it should be number 1 in no time, even without using SEO software.

SEO Elite Conclusion

As I said before: always check the numbers and the facts about any SEO software! Also check the numbers in this SEO article written 13th May 2006.

Then make a decision yourself. If you see that the SEO software
- is ranking well for it’s own product
- is ranking websites for popular keyword well,

only then you can consider buying it.

A Page Rank is a number Google gives to a web page that represents how important Google thinks the page is on the web. When one page links to another, Google considers it to be effectively casting a vote for the other page. The more votes there are for a page across the whole web, the more important that page must be. But thats quite an assumption, isnt it?

The importance of the page that is casting the vote determines how important the vote itself really is, meaning in Google calculations a page’s importance comes from the votes cast for it. These votes are then taken into account when the page is ranked.

As a general rule of thumb, Google Page Ranks along with Alexa ratings are the best indicators of how well your SEO work has been going. Granted, the ranking that you appear in on the results for your most important key words is the real indicator, but a strong Google Page Rank will help to boost this position substantially. The more links that you have pointing at your site, the better off you are. Thats a basic rule that will apply throughout your SEO operations.

Page Rank matters because its one of the most influential factors that determine a page’s ranking in Googles search results. If you want to have good Page Rank, youd better make sure people are linking to your site.

Well, dont jump the gun and try to get your site linked from everywhere you can, because Google doesnt count every link. They have started filter out links from known link farms (sites that are nothing but big lists of links), and being linked to or from these kinds of sites will get you penalized by Google. Be careful out there. They have also implemented a new relevance calculator that (true to its name) tries to determine how relevant the links into and out of your site are. The most important factor here is that Google considers long lasting links as more meaningful than a recently published link.

The best way to increase your page rank is to contact people with relevant and complementary content (that is, content that does not compete with your own but that enhances it). These links are most likely to last and they will not only increase your Google Page Rank, but they will also provide relevant hits via the links themselves.

How is PageRank Calculated?

Google calculates the PageRank PR of all pages it indexes, taking into account all the links to and from each site. When a page votes for other pages by linking to them, it shares out some of its PageRank value amongst these pages.

This algorithm means that a link to your site from a page with PR4 (i.e. a Page Rank of 4) and five outbound links would be worth more than a link from a page with PR8 and a hundred outbound links. Its not just the Page Rank of the page thats important, but also the number of links it has.

The more links there are on a page, the less Page Rank value your page receives from them. You should also remember that it takes progressively more Page Rank to move up a level. It is generally pretty easy to achieve a Page Rank of three. Once you achieve a Page Rank of four, your site is getting formidable. Increasing past this mark may prove difficult and will require very important content. Reaching 8+ is very difficult. These ranks are usually reserved for sites that are crucial for the functionality of the internet.

Each time you add a link, or a page that links to you adds a link, you run the risk of lowering your PageRank. Make sure that you have as few links as possible, and so do any sites that are associated with you.

Google repeats its PageRank calculatons many times at each update, and each time the calculation is made it gets more likely to be accurate. Total accuracy can never be achieved, however, because one sites PageRank is entirely relative to the others. You should understand that the results searchers end up with can really only be properly worked out by Google, because theyre the only ones with access to the whole index.