SEO|The Full Insider SEO Details Exposed

Google is still the most popular search engine out there, and theyre not showing any signs of slowing down. Its important to know how to get on the right track with your SEO for Google. It is also important, however, to remember that Google is not the only search engine out there and that Yahoo! is also a highly rated search engine which actually has more pop culture usage.

Before you can truly understand Google you must understand a little bit of the history behind Google. In the beginning, Google was considered by many to be the Geeks Search Engine. This changed as Google started delivering better and better results. Google slowly evolved into the most trusted search engine around, but Yahoo!s advertising strength and popular usage has still claimed a large number of users. It wasnt all that long ago when Yahoo! was the most popular search engine by far.

Googles search engine is based on PageRank, a complex algorithm that was revolutionary when it was invented. This page rank is the primary reason that Google is so popular. The Page Ranking technology that Google has created and the evolutionary steps that Google has taken to increase the strength of its algorithm has made it a search engine giant which actually sets out to protect internet users from fraudulent web sites. Google has come to be a search engine that cannot really be tricked. Its kind of the integrity police f the world wide web. Basically, Google checks the number of links to each site in its database, and treats them as votes. Here are some tips on getting ranked high on Google:

1.The more incoming links you have, the better your chances are. Good links are ones that are relevant to your own page and link with text that makes it obvious that they intended to link to your site. Google has also recently integrated a new piece into its algorithm which makes old links better than new links. In Googles opinion, if a link withstands the test of time it is has to be relevant or else both parties would have removed the link after not seeing any positive action by Google. Basically, this is another one of Googles keeper of integrity options that have become so famous among SEOs.

2. Links from authority sites, such as directories or non-profit organizations, tend to produce better results than links from commercial sites. Google likes to decide what sites are important. A site has some huge credential for being a spectacular source for quality information will be appreciated more than sites that dont have such strong affiliations with quality work and content. This will result in stronger, more heavily weighted links to and from this site.

3. Site elements to consider for Google are the title (including the strongest keyword phrase), the meta description (Google displays this to its users) and the body text (it needs to be highly-focused and use keywords well), as well as your onsite navigation.

4. Make sure that Google can spider the whole site easily. Youll probably want to have plain links to every page on your site at the bottom of each of your pages.

Dont forget, though, that Google is strict about cheaters who use unethical SEO techniques. Here are some things that Google hates:

1. Getting lots of shadow domains that all point to one site.

2. Using doorway pages.

3. Using falsified WHOIS information.

4. Sites that are “fake” search engines or spyware.

Google Facts and Fiction.

Google has an article on its site called Google Facts and Fiction. For example:

Fiction: Advertising on Google affects my rankings in the search results.

Fact: Advertising with Google neither helps (nor hurts!) a site’s rankings on Google.

Fiction: Sites that are not HTML are not included in Google’s index

Fact: Google is and does index as many file formats as possible, however there are some that it cannot index. File types Google is able index include: pdf, asp, jsp, hdml, shtml, xml, cfm, doc, xls, ppt, rtf, wks, lwp, wri, swf.

Everyone who wants to optimize for Google should make sure they read this article, to avoid common mistakes.

Every website listed in the search engines has a position, or ranking, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your websites in a good position, then the next youre wondering what happened to it. Staying on top of this situation is a must for any SEO professional you need to become a search engine ninja. If thats what you want to do, then you need to keep these things in mind at all times:

1. Good SEO requires frequent updates and ranking checks.

You might have a good spot today, but all it takes is for a few new sites to open, and before you know it youre back down at the bottom. If you pay attention to your rankings, then you have a shot at fixing things that go wrong before your rankings fall too far.

2. You should check all your links weekly to make sure they work.

Maintain high-quality, relevant reciprocal links and check them weekly to make sure theyre working. Remove any dead links, as search engine crawlers may mark you down if they find them on your site.

3. Tweak and assess your website on a daily basis.

You need to continually assess and tweak your listing to keep your site in its proper place that is, at the top. This ensures that your site is in the best position possible, and helps you keep your competitive edge.

4. Maintain the content on your website.

Update your content weekly at the very least, to make sure that search engine crawlers come back frequently. Even the smallest changes will be picked up on by the search engines and will help to maintain your ranking. If you cant write, find someone who can: you need content.

5. Keep up-to-date with the latest developments in SEO.

If you cant decide what you should be doing or you dont want to keep up with SEO on your own, you could consider hiring a specialist. Consulting with an SEO specialist will still allow you to make your own changes to your website and learn which things work best, but youll have someone to answer your questions if you need them.

You should review your SEO techniques at least every few months, to see how the algorithms have changed and to devise new plans and strategies for increasing your rankings based on those changes. Any SEO ninja will tell you that there are only really two major search engines that you need to worry about: Google and Yahoo. You can do well even if you only have the time or energy to focus on these two engines. Being an SEO ninja is hard work, but it can be very rewarding if youve got the dedication for it.