SEO|The Full Insider SEO Details Exposed

With the improvements that have taken place at Yahoo over the last few months, the site is starting to become important again. Many say that their new search tool provides more relevant search results than Google does now great for Yahoo, since they were the top dog before Google came along.

Even for a few years after Googles conception, Yahoo! was the high and mighty search engine. It is still the popular choice for those who are seeking popular culture solutions and should be the target search engine for such pages. Yahoo! will put up a fight here for the king pin of search engines again before too long so make sure that you have quality results here as well as Google.

In general, Yahoo’s spiders work the same way as Google’s, following every link they find on the web and putting that information in a database. As always, you can also submit your site to the index manually. These manual submissions will speed up the process slightly but probably wont give you instantaneous results. There are no real ways to incorporate highly

Yahoo places some weight on your incoming links, but not as much as Google does its more interested in your content, which could explain why Yahoos results seem to be more relevant. To get a strong ranking at Yahoo, you should pay more attention to your keyword density than you do to your link popularity. Yahoo is also less likely to index a huge number of pages than other search engines are. Normally forums and posts are not touched by Yahoo as it will deem them unnecessary. There are times when this may seem like a good idea to many searchers, but there are also times when these types of results are missed. Basically, keep in mind that you will not get as many pages indexed by Yahoo! as you will by Google, MSN, and other search engines. You may, however, get a higher number of hits out of each page that you get listed in Yahoo! depending on the type of site that you provide.

At a Glance.

1. Use keyword-rich titles, about 20 words long and unique for each page of your site. These titles are the first things that Yahoo! sees and are the single most important aspect of your site regardless of which search engine you are optimizing for.

2. Use the meta description tag on each page too, with a description that fits your site well. Yahoo! still uses meta tags for its descriptive purposes but not necessarily word for word. Make sure that you have a quality description so that you dont run into situations where you dont get listed because of lack thereof. Basically, your description tag is an evasive action rather than an attempt at attaining a high number of hits or a higher rating.

3. A meta keywords tag should be included on every page of your website, and it should list words and phrases related to the site. Make sure that the key words describe the specific page rather than the site itself except for the index page. You dont want a bunch of people to be going to the wrong front page. They may see the page, not find their answer and leave. If they find your home page, theyll probably see that its a home page, look for a relevant link, and find the answer or material that they are looking for.

4. Well-written, keyword-rich content will help you a lot with Yahoo. Well-written content is important regardless of search engines. This content is the entire reason for your sites existence. Make sure that the content that you deliver is something that you want your name on. Something that you can stand behind.

5. Easy-to-follow internal links in plain text will help Yahoos spider the bottom of the page is a good place for them.

The key to getting a high ranking at Yahoo is to keep adding keyword-rich, relevant content to your website on a regular basis. Continual updates let Yahoos spiders know that you are maintaining the site and keeping your information updated theyll come back regularly to check out these changes.

Yahoos improvements are sure to help them in the market, and the number of users flocking to Yahoo is starting to show optimizers that there are more search engines out there than just Google.

SEO Content Writing Converting Artificial Keywords Into Natural Keywords.

The Role Of Keywords Within SEO.

One of the major aspects of search engine optimization (SEO) is the use of keywords both in the Meta tags of a site and throughout the website content. In particular, the density, the placement and the actual keywords themselves are hotly debated topics. It is certainly no secret that keywords play a vital part to any good SEO program, but because search engines like Google and many others change their algorithms on such a regular basis it may seem difficult to keep up with the current best practice. However, there are some good general guidelines to follow that should always ring true regardless of how you personally approach SEO.

Keeping Abreast Of SEO Times.

It can be difficult to say at any given time what the keyword rules are when it comes to SEO content writing, but there are always common worst-practice factors that should be avoided completely. That is, search engines like Google will not only ignore your website content but they will actively penalize you for certain things.

Spam The Big NO!

Search engines do not take spam, or the sites that contain it, lightly. This is the most important thing you should remember. It used to be acceptable in the eyes of search engine robots for your content to be 100% keywords with absolutely no meaningful text. However, this practice of keyword cramming or keyword stuffing is now something that does not go unnoticed and you will face a penalty for using this technique. Yes, keywords are important but you also have to provide solid and informational text for your visitors.

So, What Is The Correct Keyword Density Then?

Of course, this leads to the question of how to determine what is considered spam and what is considered an acceptable level of keywords within your text and again this is a topic that leads to debate between SEO experts, webmasters and content writers alike. The general belief was that including a keyword within your text with a range of 5% to 10% was best practice. It certainly wouldnt get you penalized and it made it blatantly obvious that your site was relevant to that topic. However, some believed the figure could legitimately be taken as high as 20% without any negative search engine effects.

Err On The Side Of Caution.

While these high densities of around 20% may not have got you penalized at one time it is increasingly likely that they will be regarded as being geared primarily towards search engines. Search engines do not want to display sites that are created for this purpose; their aim is to display websites that are geared towards visitors. As such, sticking to a lower percentage is likely to produce better results for you.

Playing It By The Rules.

Keeping the keywords to this sort of level is an art, but it is not one that should elude most people. The art, of course, is to combine search engine optimization with informative content that will appeal to your visitors as well. In order to do this it is important that you use natural keywords.

What Are Natural Keywords And Artificial Keywords?

A natural keyword is one that you would use in everyday conversation relating to a given topic. In the case of your website, if you were to sit down and write 500 words of informative content you would find that certain words naturally creep into the article and appear several times. These are your natural keywords, but unfortunately natural keywords may not provide you with the results you require. For example, a little keyword research may prove that a natural keyword of divorce attorney is a very well searched phrase but there are also 2 million websites geared towards this key phrase. Further research may turn up the fact that Find Divorce Attorneys may be a little less popular with regards to searches but there are only 10,000 sites aiming for this keyword. This instantly improves your chances of being closer to the top of the search results and that coveted top spot.

Replacing Natural Keywords With Artificial Keywords.

So, you now need to go back over the content you have already written and see if the term Find Divorce Attorneys appears within your content. In all honesty, it is quite unlikely that it would appear more than once, if at all. You have to make it fit into your content and you have to make it appear to do so naturally. Find the areas where you specifically used the keyword Divorce Attorney and see if you can swap the phrases with just a little alteration of the surrounding text.

Start From Scratch With Your Artificial Natural Keywords.

Another method is to look for your artificial keywords before you begin and make sure you have them in the back (or the front) of your mind when you sit down to write your website content. Because you are already thinking of the phrase you want to use you will naturally include it within the content of your site. Its not a trick, although you may want to consider it a subliminal tactic if you wish, but it will work.

The Result Of Keyword Conversion.

By converting your artificial keywords into natural keywords you should be able to effectively optimize pages towards both search engines and your visitors and this will mean improved search engine rankings as well as improved conversion rates. Even a small increase in visitors combined with a small increase in conversion rates will show a good level of increase in your income so you should not overlook this technique.

We all want to know how keywords affect our rankings, but to find out well need to do a little work. Many say keywords are the key to good search engine rankings, although they arent at all the only factor.

If you need a tool to help you decide on your keywords, try Overture’s Search Term Suggestion Tool it allows you to test your keyword rankings by showing you statistics on recent searches for them. Its a great tool when you have no clue which keyword you should choose, as it can give you a list of terms that were recently searched on.

Keyword Density.

Keyword density refers to the number of the keywords contained within your text relative to the amount of text there is. Preferred keyword density ratios vary between search engines, but you should generally try to keep them between two and eight percent (major search engines prefer the lower end). Keyword analysis tools can help to optimize a web pages keyword density. These tools are good if youre not sure of what youre doing, as theyre very intuitive and explain things as you go.

Counting the Keywords.

Many SEO experts will tell you that the keyword density of your text isnt a very important factor, and that you should be careful not to overdo it. So is there a limit? How many times should you use your keywords? SEO experts wont be able to answer these questions for you, because no-ones really sure of the answer. The best answer is that it changes regularly, and you can never be sure you have to experiment to see what works for you.

Location of Keywords.

When testing the effects of keyword location, we found that pages with the keywords at the top and bottom of the page ranked higher on Google than pages with the keywords in the middle.

Many other search engines also give keywords more or less weight based on their location, but keep in mind that each search engines algorithm is different. Heres a list of how most search engines prioritize keyword positions, from most to least:

1. Domain name.

2. Page title.

3. Headings (i.e. H1, H2, etc.).

4. Body text (the first 2 to 3 KB usually counts more).

5. Meta tags (especially description).

6. Links (including keywords in the URL or link text of links to you).

7. Alt text (the alt descriptions for your pictures).

Really, though, keyword density is one of those areas where youll have trouble on your hands if you try to second guess the search engines. Be cautious.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldnt be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the Edit menu and click Select All. Now go to the Tools menu and select Word Count. Write down the total number of words in the page.
Now select the Find function on the Edit menu. Go to the Replace tab and type in the keyword you want to find. Replace that word with the same word, so you dont change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.