SEO|The Full Insider SEO Details Exposed

1. Add every meta tag that you can.

Take a look at the code of a few websites out there. Many sites have silly amounts of tags far more than they need. Remember the old adage: keep it simple, stupid. Dont add tags unless you know what youre doing and dont make up your own tag names, because no-ones paying any attention to them. Most of these tags are skipped over by most search engines anyway. The only crucial tags are the description tag and the keywords tag which are both utilized occasionally. Many other tags are there just for the sake of crediting the webmaster, author, etc. These kinds of tags are there mostly for the sake of other webmasters if they need to know who to contact about the page itself.

#2 Have lots of keywords.

Using the keywords meta tag correctly is good, but dont get too hung up on it. Many search engines now ignore it altogether, including Google and AltaVista. Remember that putting too much in this tag could be considered spamming make sure you dont put anything in more than three times, and keep the keywords related to your site. As previously stated, many of your meta tags will be skipped over anyway, but you should keep to your primary key words and not worry too much about assembling a gigantic list. Be descriptive, be honest, dont be excessive.

#3 Keyword lists must have a formula.

People have a tendency to get very distracted by the keyword meta tag you shouldnt misuse it and you definitely shouldnt expect miracles from it. It gets skipped more often than not; even its used it is used in company with the content on your page. If you want to obsess with optimizing something, optimize your content.

#4 The title tag doesn’t really do much.

Out of all the tags, this one is the most important when its used correctly. Just like with your sites content, write your title tag for your audience first and the search engines second. Think about your sites branding and navigation issues as you create your title tags. Your title should be relatively long. A seven to ten word title is not out of the question. The title is the first thing that a search engine really cares about and it should be the most common thing that you want your visitors to find you for. Your most important key words should all be worked into your title.

#5 If I copy my competitor’s keywords I will do just as well.

You need to understand tags and the details of search engine optimization in general. What works for one site doesnt necessarily work for another! You do not have identical sites so you cannot work with identical keywords. Aside from this detail, a site that has been around longer is more likely to have success from its key words than a new site. If you are trying to take over a small niche, you have to expand and do something that your competitor hasnt done yet.

#6 If I repeat my keywords in a comment tag I will rank better.

There was a time long ago when this was true, but it was a really long time ago. Search engines are all wise to this trick nowadays.

#7 We need to have as many different keywords as possible throughout our site

This is an SEO nightmare. Your pages need to be focused, not always trying to cover all basis. Limit your keywords.

#8 Anyone can write a websites tags.

SEO calls for copywriting and marketing talent: writing good tags that can attract both humans and search engine spiders isnt easy.

#9 Google doesn’t rank me by the description tag, so why should I use it?

Google does still use the description tag from your site it displays it to its users in the results. If theres no description tag, theyll just see a nonsense excerpt from your site, which is bad. Dont forget that there are still plenty of uses for the description tag. Make the title and the description complement each other, as they will often be displayed together.

For as long as SEO has been in existence, there have been all sorts of myths about it, and the situation isnt helped by the number of so-called experts spreading them. Heres a list of the biggest SEO myths:

You cant optimize perfectly for every site

There are 10,000 search engines out there

PageRank is dead

Your should repeat your keywords 100 times on each page

Search engines dont have time to ban you for bad SEO

You should submit your site to every search engine going

You dont need content to get ranked high

Meta tags are very important

All you need is more links

SEO doesnt require patience

New sites cant get listed in search engines

You should have multiple domain names

Its good to resubmit every week or every month

If you find companies that tell you any of these things, then you should run away as fast as you can. Dont pay attention to the myths of SEO the only techniques you should be using are ones that are proven to increase your websites ranking.

There are a lot of unethical, unprofessional business practices in the optimization industry, and you need to make sure you have enough facts on your side to compare the services youre being offered. To have a good SEO campaign, you cant fall victim to the kind of big promises that are always un-promised in the small print. Dont throw away your money: invest it properly in good marketing, advertising, and content.

When inexperienced and unprofessional optimizers scam uneducated SEO customers, it gives everyone who works in the field a bad name. If anyone tells you that its OK to keyword stuff, or that you dont need PageRank well, theyre just completely wrong.

If youre trying to make money with your website, you need visitors, and thats where SEO comes in. SEO is important because of the amount of competition you have. When youre competing in a worldwide market, you need to stand out.