SEO|The Full Insider SEO Details Exposed

MSN may be the most complete search engine out there. It seems to me that every web site that I look at in order to find the number of pages that it has listed has the following fallout: MSN has the most results, Google comes in second, Yahoo! comes last. Other search engines will generally fall somewhere between Google and Yahoo! This is a result of some very extensive work by the team and MSN. The beautiful thing about MSN is that you can find results for just about everything. If you cant find it at Google, cant find it at Yahoo! head on over to MSN and youll find something even if it is nothing more than a forum posting.

Its still quite easy to figure out what you need to do to your site to rank highly at MSN. MSN generally indexes every page that it can find anyway and is a pretty handy search engine in that it is the third most popular out there and it is also a nice one to foreshadow what may be happening to your listings at Google in the not too distant future. Theyve recently changed their algorithm, though, and everyone wants to know how it works. Well, here are some answers.

MSNs ranking algorithm analyzes factors such as page content, the number and quality of the sites that link to your pages, and the site content, and keyword relevance. Keep in mind that there are lots of differences between MSN and Yahoo and Google. All search engine algorithms are similar, but little differences can have big effects when it comes to SEO. The nice thing about MSN is that its algorithm isnt as strict as those of Yahoo! and Google and is therefore a very powerful SEO tool in and of itself.

Relevant themes and topics are very important to MSN optimization, and you should also consider keyword density remember, no keyword stuffing, as MSN explicitly says this is against their rules. The general rule is that you should make sure that there are key words in your title and then follow the basic platform for key words. Put a few in a header at the top of your page; scatter a few throughout the page including several in the first and last paragraphs; finally, put a couple of links that contain key words towards the bottom of your page. These steps are common for all search engine optimizations and should be a set process for every page that you attempt to optimize. Complete this work before attempting any other SEO procedures as this is the basis of SEO.

Links are important, and maintaining good incoming links with your keywords will get you good rankings. Its very important to get as many natural links as possible providing interesting and useful content can make this happen for you with no extra work at all! Youll seem completely natural to MSNs spider. These natural links are the basis of link SEO. If you are trying to attain links you should first attempt to attain these links from pages that would naturally link to you but may not have heard of your site yet. After you have done this you should go to directories and other sources of links that may not be as obvious. First things first, dont mess up your search engine listings because of a bunch of bogus links from unsuitable, questionable, or malicious locations. These links can and will get you banned.

MSN doesnt allow you to pay to boost your sites ranking, but they do offer advertising. This advertising will allow you to pay a certain amount for links in their sponsored links boxes on the top and sides of each results page. The value of these links depends on the demand for them. At any particular time a sponsored link could become very expensive by somebody bidding an outrageous amount for a link, or by a large number of people trying to overwhelm a niche market.

MSN doesnt update often, but when it does it often removes links it believes to be out of date, so make sure you change your site occasionally.

One thing that MSN likes a lot is well-formed HTML code, with closed, valid tags. Watch out for broken links, and make sure you have static URLs that dont move around, and contain your keywords.

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

Create a site with valuable content, products or services.
Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
Research and use the right keywords/phrases to attract your target customers.
Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
When selling products online, use simple payment and shipment methods to make your customers experience fast and easy.
When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
Dont look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.