SEO|The Full Insider SEO Details Exposed

Google is still the most popular search engine out there, and theyre not showing any signs of slowing down. Its important to know how to get on the right track with your SEO for Google. It is also important, however, to remember that Google is not the only search engine out there and that Yahoo! is also a highly rated search engine which actually has more pop culture usage.

Before you can truly understand Google you must understand a little bit of the history behind Google. In the beginning, Google was considered by many to be the Geeks Search Engine. This changed as Google started delivering better and better results. Google slowly evolved into the most trusted search engine around, but Yahoo!s advertising strength and popular usage has still claimed a large number of users. It wasnt all that long ago when Yahoo! was the most popular search engine by far.

Googles search engine is based on PageRank, a complex algorithm that was revolutionary when it was invented. This page rank is the primary reason that Google is so popular. The Page Ranking technology that Google has created and the evolutionary steps that Google has taken to increase the strength of its algorithm has made it a search engine giant which actually sets out to protect internet users from fraudulent web sites. Google has come to be a search engine that cannot really be tricked. Its kind of the integrity police f the world wide web. Basically, Google checks the number of links to each site in its database, and treats them as votes. Here are some tips on getting ranked high on Google:

1.The more incoming links you have, the better your chances are. Good links are ones that are relevant to your own page and link with text that makes it obvious that they intended to link to your site. Google has also recently integrated a new piece into its algorithm which makes old links better than new links. In Googles opinion, if a link withstands the test of time it is has to be relevant or else both parties would have removed the link after not seeing any positive action by Google. Basically, this is another one of Googles keeper of integrity options that have become so famous among SEOs.

2. Links from authority sites, such as directories or non-profit organizations, tend to produce better results than links from commercial sites. Google likes to decide what sites are important. A site has some huge credential for being a spectacular source for quality information will be appreciated more than sites that dont have such strong affiliations with quality work and content. This will result in stronger, more heavily weighted links to and from this site.

3. Site elements to consider for Google are the title (including the strongest keyword phrase), the meta description (Google displays this to its users) and the body text (it needs to be highly-focused and use keywords well), as well as your onsite navigation.

4. Make sure that Google can spider the whole site easily. Youll probably want to have plain links to every page on your site at the bottom of each of your pages.

Dont forget, though, that Google is strict about cheaters who use unethical SEO techniques. Here are some things that Google hates:

1. Getting lots of shadow domains that all point to one site.

2. Using doorway pages.

3. Using falsified WHOIS information.

4. Sites that are “fake” search engines or spyware.

Google Facts and Fiction.

Google has an article on its site called Google Facts and Fiction. For example:

Fiction: Advertising on Google affects my rankings in the search results.

Fact: Advertising with Google neither helps (nor hurts!) a site’s rankings on Google.

Fiction: Sites that are not HTML are not included in Google’s index

Fact: Google is and does index as many file formats as possible, however there are some that it cannot index. File types Google is able index include: pdf, asp, jsp, hdml, shtml, xml, cfm, doc, xls, ppt, rtf, wks, lwp, wri, swf.

Everyone who wants to optimize for Google should make sure they read this article, to avoid common mistakes.

DMOZ is the directory where Google starts when it crawls the web, so getting listed in DMOZ is good for you. SEO with DMOZ starts with selecting the search terms youre targeting, and then finding a directory category that includes them. This can be a time-consuming and difficult task. Youll often find lots of matching categories. The trick is to find the most precise category and, if possible, a directory that does not have too many other competitors in it. You can hit a niche market simply by being placed in a category that has few competitors. DMOZ, of course, makes the final decision as to where your website will be located.

Dont choose a category thats too general for your site, as it might just get removed later on. Make your site stand out by using a unique, catchy description one for people, not search engines. Remember, you will probably get a pretty hefty number of hits from DMOZ itself. When you are trying to get listed in DMOZ, dont worry about trying to get a nice listing in the search engines that crawl here, worry about getting a good listing here. The search engines care more about where DMOZ lists your site than what you have to say about your site in your description; DMOZ cares more about how accurately described, how interesting, and how often visited your site is than where you are listed in the search engines.

A third feature to be aware of is the PageRank of the category, and the number of listings on the page. Youll do better with more specific, smaller categories, especially if they have dedicated editors. A small category with a high page rank is the best situation that you can run into. Remember that a pages page rank is split between the number of links that go out from it so if you run into a page with a rank of seven with seventy-five out links you probably arent as well off as a page with a ranking of five and ten out links. This is a constant for Google Page Ranks, not an exception for DMOZ. Your targeted keywords should appear in your sites description, towards the beginning. Dont put them towards the end, as the editor might chop them off to save space!

Remember that once a site is submitted to DMOZ, its very difficult to update its description. Give it a few days to think it over before you submit it, and be more vague about websites if you think they might change. Dont write descriptions that could become out of date easily. If you are running a monthly special you shouldnt include this in your description unless you say something to the extent of low price sales monthly. If you suddenly decide that you are going to completely transform your site into something completely different you will have huge problems with your listings. Keep this in mind before you start building your site if there are possibilities that you will choose to reuse the domain that you have purchased.

If you absolutely have to resubmit, you can submit a blank form that informs the editor of your former web site that your site has changed drastically and that you want the old listing deleted. From there you can submit a new form to any category (or categories) that you need to be listed on with an updated title, description, and key words.

Multiple Listings for the Same Site.

Some editors allow multiple listings for submitted sites, especially if theyre good quality sites that span multiple DMOZ categories. Its always best to request multiple listings you can use the text box on the submission page to justify yourself.

If you find a good category for a niche inform the editor as to whether or not this will be a specified category and then search for any other categories that are related. You may get a good deal of hits from your niche, but it may also be a small market for a reason. If there arent that many people who would be utilizing that particular category, you may want to submit to other categories that will provide you with more substantial results.

Being Patient.

Follow the submission guidelines and dont exaggerate. If no-one seems to be reviewing your site after a week or so has gone by then you could post a question. Be patient, though: most of the DMOZ directory is edited by hand, and theyre very busy. In many cases it can take as long as three months to get added.

DMOZ simply wasnt prepared for the sudden importance it had forced upon it. One of the biggest problems with the directory is that each site must be looked at by editors, so your site might not get indexed for no reason other than the editor not liking it, or even just losing it.

SEO solutions are the perfect means to make a site search engine friendly. Search engines play a big role in determining the success or the failure of an online site. Studies undertaken by leading research agencies have indicated that more than 90% of the people search information in the internet with the help of search engines. Search engines assign page rank to websites based on their importance and some other factors as well. So, whenever a person searches for information online, they will automatically search the first few pages displayed by the search engine. Consequently it is very important for a website to undertake proper SEO solutions for their site to do business.

The internet is flooded with website providing SEO solutions. If you are serious about your online site, do not be taken in by simply any solutions offered by just another website. Check out the effectiveness of the solution and see for yourself whether you can actually adopt the SEO solutions for optimizing your website. You must check out to see whether the solutions actually deliver results for your online business or not. There is absolutely no point in simply having a site, if you are not able to generate new business leads through your online site.

There are different types of SEO solutions available to you for optimizing your website. Base your search engine optimization methods on the principles and guidelines laid down by Google and other search engines. If people cannot find your site displayed in search engine results, you will actually have very few visitors to your site. Online website is meant to do business and earn revenue for your business. So, it is imperative to adopt the best SEO solutions for your online site.

Keyword research is one important aspect of SEO solutions. Using the proper keywords in your site is vital to the success of your online site. Online visitors always search for products or services with the help of a particular keyword or keywords. Your site may have the best information and the best services offered for a particular product, but if the relevant keyword is not used your efforts will simply go down the drain. In fact your site will not even feature in a search engine. Proper keyword research is one of the basic essentials of SEO solutions.

Content optimization of your website is another SEO solutions which you can adopt. The Content should be relevant and updated on a regular basis to generate traffic to your site. Link building with other websites is another SEO method that is effective for optimizing a website. It will be beneficial for your site to build link with websites which deal with relevant products and services. Pay per click is another optimization tool which can be adopted to make your website search engine friendly. Here you can put up your site for advertisement in other sites.

SEO solutions undertaken properly for a website can bring lots of revenue to the website. The trick for search engine optimization lies in properly utilizing the different optimization methods to garner high page rankings from search engines. You must adopt the best SEO solutions, after all the purpose of a website is to attain high rankings from a search engine.

SEO guidelines also known as Search Engine Optimization set the rules used by major search engines like GOOGLE, Yahoo, and MSN, etc. to judge whether or not to include a website in their search engine results. Believe it or not , having your website included in Google results is not part of the Bill of Rights under the constitution. There are Search Engine Marketing guidelines that govern which websites are included and those excluded from their results.

SEO Guidelines Thou Shall

Write your pages for people, not for search engines. It seems obvious, doesn’t it? We have all gone to web pages with garbage content written to deceive search engines for top rankings. When discovered (and they will be discovered), these websites are banned. Other SEO guidelines prohibit offering different content to search engines than your visitors. Called “”cloaking”, it’s unethical and another trick to avoid for high search engine rankings. Instead, focus on providing useful content your visitors are seeking and update your site frequently with fresh content.

SEO guidelines - Thou Shall Not…

Here are some important search engine optimization methods to avoid when using SEO methods on your website. These are unethical techniques that may lead to having your websites removed from the Google index. OUCH!!! That hurts! Once banned, your site will not appear in GOOGLE results or partner sites.

SEO guidelines clearly ban link farms that create multiple links to your site to raise your page rank by unethical means. Sooner or later your site will be caught and penalized for breaking SEO guidelines. In particular, avoid links to web spammers and software that auto submits your pages to search engines.

SEO guidelines Search Engine Optimization

Create web pages free of hidden texts and links seen only by the search engines. Instead, use search engine marketing strategies without redirects to other sites. Instead of garbage content, search engine optimization promotes useful reader content. Do you like to read the same thing again read the same thing again read the same thing again neither does the search engine. After all, search engines are people too!

Before you can evaluate your sites SEO profile, you need to understand what an SEO profile is and how it works. An SEO profile for a website is just like a marketing plan or a business plan basically, its a strategy document, putting your decisions into words. This is best performed on a computer program such as Microsoft Word as these programs do provide the best bang for your buck. All else aside, Microsoft does put out some excellent business oriented software so take advantage of it!

Writing your SEO profile should consist of the following:

An introduction - This should include a BRIEF description of your company as well as a purpose statement of some kind. If you can describe your company in a neat, tight format, you will be one step ahead of most in the SEO game.

Goals relating to your Search Engine Status - What do you want your page rank to be? Where do you want to be listed under specif key words? top 50? 25? 10? How many pages of your site do you want search engines to index? Do you want to pay for listings? These questions will get you started, but you must go more in-depth into your SEO goals. Also include the search engines and directories that you feel are necessities such as Google, DMOZ, Yahoo!, and MSN.

Information regarding SEO actions and achievements - This one is pretty self-explanatory. List everything that you do regarding Search Engine Optimization as well as any successes caused by these actions.

Once youve written an SEO profile, you can compare it from time-to-time with whats going on with your site, before either adjusting the site to reflect your strategy or adjusting the profile to reflect a strategy change. Generally, it is wise to stick to the plan, but occasions may arise when you find that this is simply not logical anymore. In these cases, you must re-evaluate your entire plan because one change can effect the rest of your strategy. If you have an extremely intricate strategy that depends on one thing going well, you may want to diversify your strategy. Your profile should especially focus on special things you plan to do that arent standard SEO practice. Standard SEO work can get you only so far. Every one of your competitors is probably doing the same things so get creative. This is one place where doing something for yourself can really push you to the top. If you already have a high-ranking site, you should use your profile to document the reasons why it has happened, to help you maintain your high ranking.

Keeping your SEO profile updated will allow you to stay current not only on whats going on with your website, but also on whats going on in the SEO industry. The SEO industry is very fickle. It can change suddenly without warning to reflect what a search engine or directory believes to be the opinion or benefit of the market. Remember that search engines are always in competition with one another to deliver the most results of the highest quality. If you stay on top of your quality, changes in the SEO industry will have minimal effect on you. It is still important to track these changes in order to ensure that your site gets maximum exposure. Evaluating your website and profile regularly give you an advantage in the market you should never let a profile get older than 3 months, and you should refer to it and update it every time you make major changes to your site. These changes include additions of services or removal of services as well as design changes and SEO work.

There is software available online that can help you evaluate your site’s SEO profile. Some of these software are very useful, others are very overrated. The difference that these programs will make in your fight for page rank and listings depends on your interpretation of the results nearly as much as it depends on the value of the software itself. In order to find some software simply google for SEO software. Reading the reviews and making judgement calls is the best way to determine the worth of SEO software. If you think that its worth going for look at the cost of it. If the cost seems to high, it probably is. You can generally evaluate your SEO profile on your own once you have learned what to look for in an Search Engine Optomized page.

Why Directories Are Important

Directories should play a major role in your SEO efforts, well, at least the big and important ones, for the following reasons:

- Listings within major directories provide “context” to search engines. For example, if your web site is listed in the Open Directory Project under the category Pets -> Weird Pets -> Blue Cats, search engines will assume your web site has something to do with blue cats. Your web site and pages will be indexed faster and might have a better ranking in search results for specific terms (in this case, blue cats).

- Major directories (such as Yahoo! Directory, ODP, Jayde etc.) have high page ranks and as long as you obtain a non-reciprocal listing from them, paid or unpaid, your page rank will benefit greatly.

- Major directories are often replicated by other web sites (think of ODP, with hundreds of copies) which means that a listing somewhere in such a major directory will cause listings in all replica sites, contributing towards your link popularity efforts and boosting page ranks.

- The ODP (Open Directory Project) feeds results to Google, AOL, AltaVista, Lycos, Netscape - once again, a presence in ODP can get you quite far.

Submitting to Directories

As with most good things in life, you need to make efforts to get into quality directories. Although detailed instructions on how to submit your web sites are always provided by the directories, there are certain aspects to consider before you start hunting for directories and submit your web sites:

- Start with Yahoo! Directory and the Open Directory Project: being listed in the two of them is worth more than being listed in all other directories together! You will find soon enough that, unfortunately, being listed in these two is the hardest thing to do: Yahoo requires a $299 annual fee for regular web sites (only non-commercial sites qualify for a free listing) and $600 for adult sites, while ODP is free but you need A LOT of luck to make your way into it. ODP is so large yet is strictly human edited, which means the waiting time for a listing can extend to even years! Make your duty as a SEO worker and submit your web site, but don’t get your hopes too high, unfortunately.

- Religiously follow the submission guidelines provided by directories: read them as many times as you need to make sure you will not upset its editors by submitting your site the wrong way, with inaccuracies, the wrong description style, or to the wrong category.

- Try to find niche directories if your web site’s content is suitable for that. For example, if your web site covers Marketing topics, focus your efforts into finding a Marketing-only directory (such as MarketingWHO.com) and submit your site there: search engines love links from sites relevant to yours!

- You will probably come across many directories with paid inclusions: use your common sense to appreciate if its worth it or not. A good criteria is to check their Google Page Rank: if its at least 3 levels higher than your site’s Page Rank, it’s probably worth spending the money for the inclusion fee. However, do look for directories with a flat, one-time fee rather than recurring monthly or annual fees: you’ll end up spending less money!

In the end, remember a simple rule: if it’s too easy to get into a directory, it’s probably not worth the effort to get into it in the first case.

SEO Leveraging Your Content On The Way to Google Heaven

The Search Engine Optimization Quality guidelines have a direct impact on how search engines rank your website in search results and your websites page rank. While they are listed as suggestions wise people are advised to listen REAL CAREFULLY when Google talks search engine optimization guidelines. Failure to follow them may have their website from being removed from Google. Worse than death (at least you have a grave stone) banishment removes your site from Google’ and partner sites. Here are search engine optimization techniques to stay friends with Google and sleep soundly at night (while thousands of people visit your website)

Enhance Content

First of all, forget search engine ranking and website design and concentrate on website content. Create a enough web pages to give a sense of what visitors will experience on your site. Email pages to people for their comments and feedback on your subject. Soon youll have a sense of what you have to offer and how to design your website. With the emphasis on content useful information to people, website design is logical and quick.

Site Maps

How will people reach the pages on your website. A proven SEO approach is to provide a simple hierarchy and text links for your website along with a site map. If you dont have one, Google offers an online site map generator. It seems like an obvious search engine positioning technique, but worth repeating a visitor should be able to reach each page from a static text link. Your site map point to the right page and also boosts your search engine ranking not a bad deal. For large site maps over a hundred links, create smaller site maps.

Web Page Hierarchy
An important search engine marketing tool is the proper placement of titles on your web page H1, H2, H3, and so forth. These title tags guide the search engine though you page and help it determine what to read first, second and so on. The main subject of the page should be identified with an H1 title tags and secondary subject with an H2 tag and so forth. The proper use of titles benefits both the reader and search engine optimization.

Meta Tag Mania Search Engine Marketing

Do you just go nuts trying to write the perfect meta tags? Join the club! While whats in the meta tags are important.. how should we say, Its whats in the bun that counts! In other words, search engine positioning techniques such as meta tags are secondary to what written on the page. Create useful, useful, entertaining content and your meta tags will write themselves. Be sure that your pages have the words listed in the meta tags and display important names, content, or links in text not pictures. Got that? See you in Google Heaven!

1. Alexa Ranking Tool:

Alexa is a very powerful tool used to rank web site traffic. Find out how your web site traffic stacks up against all your competitors! This is one of the most accurate freely available tools to find out how well your site ranks up against millions of other sites on the Web.

Remember:

“The lower the Alexa ranking number the more heavily visited the site.”
Some examples are:
Traffic Rank for Yahoo.com : 1
Traffic Rank for msn.com : 3
Traffic Rank for google.com : 5
Traffic Rank for ebay.com : 8
Traffic Rank for Rediffmail.com: 3,338
Traffic Rank for amazon.com: 14

These rankings are generally consistent with the amount of traffic they have.

2. What is PageRank?

In short PageRank is a “vote”, by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there’s no link there’s no support (but it’s an abstention from voting rather than a vote against the page).
How many links you have from other web sites are the votes you get for your web site?

3. How is Page Rank Used?

Page Rank is one of the methods Google uses to determine a page’s relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and Page Rank is interesting enough to deserve a paper of its own.

Page Rank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar.

4. What is SEO and why is it so important?

It is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

Search Engine Optimization (SEO) plays a vital role in Internet marketing, this also helps your site get the exposure it deserves and increase your website traffic instantly.

5. Site Maps?

Site maps are useful in at least two ways:

1. If a user types in a bad URL most websites return a really unhelpful “404 - page not found” error page. This can be discouraging. Why not configure your server to return a page that shows an error has been made, but also gives the site map? This can help the user enormously .

2. Linking to a site map on each page increases the number of internal links in the site, spreading the PR out and protecting you against your vote “donations”.

6. Your Link Popularity:

Utilization of the search engines is a very important aspect of marketing; they are usually the first means by which prospects can find your site. That’s why link popularity is so essential. If the customers can’t find your web site, you will not see any sales.

The term “Link popularity” refers to the ranking assigned to your web site by the search engines. It determines the position your page gets displayed on when people search for certain keywords in a search engine. I can already hear you screaming… “Cool, tell me how to get my link popular!”

7. Link Exchange?

Link Exchanging, is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.

8. Reciprocal links:

1. Reciprocal linking is another name for swapping links.
2. That’s a link from you to someone and a link from them to you.

Whats the Google dance? Well, its really just a fun phrase for when Google updates its index. This occurs regularly, once a month, and can cause a lot of movement in rankings, meaning that its come to be feared by many in the SEO industry and anticipated by others. The update isnt just one sudden switch, though, as each index update takes several days to complete. During this update the searches seem to dance between the old index and new index thats the Google dance.

So why does it happen? Well, Google pulls its results from over ten thousand servers, and they cant all be updated at once Google would have to go down for the update. Instead, each server is updated with the new index, one at a time. This can cause very strange behavior in the page rank process if two major sites located on separate servers happen to have a close linking bond. These sorts of separations are interesting and can contribute to a great deal of change and motion in page ranks. The most important thing to keep in mind is that eventually Google will get you into your proper place. Generally, if you behave, you will not be thrown down for long by the odd activity that can occur when Google is in the process of updating its index for your server (or for the servers of your favorite link partners.

One common misunderstanding is the idea that Google controls which server each kind of information is coming from, and so stores similar information on the same server. Googles index doesnt work this way its a big, disorganized mass of information that Google searches very quickly. This is a blessing in disguise because it allows your site to remain reachable via other sites that are related to it when the index is taking place. Your site generally wont suffer for too long when an update is taking place anyway, but if you are heavily dependent on Google results, you will see a slight drop for a short period of time. This drop is often followed by a slight spike especially if your page rank has increased since the last index.

The 10,000 servers that Google uses are distributed between seven datacenters all over the world. Google doesnt keep all of those eggs in one basket they want to be able to lose one datacenter and have the rest survive. If part of Google goes down, people can still use the search engine and as I said before, this allows your site to be accessed via related sites if the server holding your sites index happens to go down. The datacenters that Google has put into play are enormous in comparison to most datacenters around the world. Google rivals some of the largest datacenters in the world with each of its datacenters and is probably the largest in the world if all were combined into one.

You see, the time-to-live for www.google.com is only five minutes that means that Googles IP address can change every five minutes. This allows them to switch between their datacenters regularly, spreading the search load between them intelligently and routing around any damage. If you constantly entered the same datacenter with every search that you placed it would almost certainly fry within twenty four hours. Considering the number of users on Google each and every day, it is surprising that ten thousand servers is enough. A server can only handle so much traffic in a day and Google insures that it can hold more than any other service on the internet.

The datacenters updating their indexes at different times causes Google to do its dance. Unless youre looking for your websites ranking, youd never notice this as your site is normally available at all times. The unfortunate bit is that often times you will lose your page ranking for a short period of time or your site will seem to have a lower number of pages indexed by Google. If you insure that you have several hundred pages available on Google at all times you will most likely be able to provide all of your content at all times either directly or indirectly.