SEO|The Full Insider SEO Details Exposed

Reciprocal linking is a topic that generates a lot of discussion: everyone wants to know how to get it to work for them. Much of this discussion involves link trading, or linking together their own websites, and whether its going to get you in trouble or not. They invariably fear that they will run into problems with search engines who may consider it cheating. Many of them have heard horror stories about Linking Farms which often get banned from Google along with every page associated with them. This fear is justified by the obvious disasters that link farms can ensue upon a web site. There are very few webmasters who are willing to take the risk and rightfully so.

Misunderstandings cloud the debate on reciprocal links on both sides. Reciprocal links deserve a fair hearing, because some are bad for a website, but most arent. In the beginning, almost all sites had plenty of reciprocal links (the tradition of the links page), and they worked exactly as intended. Links brought in additional traffic, and affiliate links let people make money. These links pages are less and less common now, but seem to be making a slight come back during this period in which SEO work has become a phenomena and a hobby for many web masters. The fact that SEO work is so common now will inherently lead to answers to questions which have been guarded for years. These answers will help people decide if the old fashioned links pages are worth having or not.

Most people see nothing wrong with good, old-fashioned link trading, but swapping links is only one aspect of reciprocal linking. These link swaps are allowed and, in many cases, considered beneficial. Link trades are great for web sites because they allow them to communicate a greater amount of information to their visitors. These link swaps are only beneficial, however, if they link to pages that are somehow relevant. Links to completely random pages that visitors will not find interesting are useless and could be considered fraudulent exchanges.

There are also automatic link exchanges on the good side of things, and link farms on the bad one. Link exchanges can be extremely beneficial, but before you allow yourself to get roped into this kind of situation, make sure that it pans out as a legitimate source of traffic. If you subscribe to a link exchange, the links should be hand made by you. They should not be kept in a gigantic database on the middle mans server. They should also be done upon request rather than automatically. You should be able to look through each link and view each page to insure quality.

Reciprocal links are popular because of the good things they give you: they act as ads for your site as well as increasing your search engine rankings. Some people, however, say that you shouldnt link to other websites as it decreases your own link popularity they dont realize that you need to give a little to get a little.

Third Party Link Sites.

These sites allow anyone to join, like a club but they dont usually work to your advantage. They say theyre going to make it easier to find sites that will exchange links with you, but in reality you often wont get the kind of link quality you were expecting. Its a bad idea to use one of these link agencies, as many of them lack basic linking knowledge and have no idea of the best link strategies.

There are some rules that you should follow when you agree to link to another site, and some rules that you should expect the other sites to follow. Many webmasters dont know how to trade links effectively you need to teach them. Theres a right way and a wrong way to manage links always remember that quality is more important than quantity. FFAs with hundreds or thousands of links are completely useless, and no search engine wants them in their index. Many have been banned from the search engines.

The abuse of linking going on today is proof of the ignorance that surrounds link trading just look at an FFA if you dont believe me. Trading links has been going on since the beginning of the web, but all it would take for it to lose its popularity is for the search engines to start paying less attention to it, as they will soon be forced to do.

Almost daily, I see a report about a company or individuals who is trying to fool Google through SEO. When are they going to learn that you just cant fool Google? Why would you even want to try it, with when you risk being banned from the biggest search engine in the world? Many people seem to try just because they wonder if it could ever be done. As a general rule of thumb: it can’t!

There are some instances in which people think that they have tricked google. They believe that something that they have done has rocketed their site to the top of Google’s listings and they truly believe that they have managed to “stick it to the man.” Nine times out of ten when this happens they either performed an SEO procedure that Google allows or even endorses or they just happened to fill Google’s criteria better than other sites in their category without even realizing it.

Once in a while someone will actually come up with a way to fool Goggle. They will be enjoy a nice high spot on google’s listings for maybe even several months, but then the end comes for these proud sites. As soon as Goggle notices that it has been cheated, these sites are removed from the index; sometimes permanently.

The fact is that these people dont understand the power that Goggle has. Anyone with a real interest in making money from the web should consider that getting banned from the search engines effectively removes your site from the web. They dont have to let you back in, and they dont have to give you any right to respond youre entirely at their mercy. You dont want to get in their bad books.

Aside from the fact that Goggle will remove you from its listings, there is another incentive against trying to fool Goggle. If you fool Goggle, you are fooling your clients. There is no reason to try to lure visitors onto your page expecting to get something and really giving them something else. This is a poor way to conduct business and more often than not it will chase the customer away for good.

If you want your website to be found in categories that dont apply to it, try purchasing ads on pages that are listed towards the top of the Goggle listings in these categories. You can actually increase your sites reputation in Googles eyes rather than hurting it by adding another link to your site. This is an excellent form of marketing because it allows you to reach out beyond your market simply by dishing out a few dollars a month.

Some of the most popular methods of trying to fool Google’s PageRank system are link farms and link exchanges. Link farms are basically websites that exist only to get links to specific sites counted by the search engines. Link exchanges are groups of websites that each pay a monthly fee to link to each other like link farms, only more expensive and dodgy. In both cases, the websites involved are attempting to climb the ranks of Google’s search results through the sheer quantity of links to them this is known as Googlebombing. But it doesnt always work.

Goggle knows that cheaters can ruin their search engine for the rest of us. After all, if link farms inflate the rankings of less-useful Websites, then well all start seeing worse search results. Thats why Goggle constantly updates PageRank to keep those kinds of sites away. The Page Rank formula that Goggle implements is mysterious and ever changing. This is the primary reason that Goggle cannot be fooled.

It has been found recently that Goggle is now sending out cloak bots, disobeying robots.txt to find out whether sites are cloaking serving a different page to search engines than what visitors see. These cloak bots are controversial but seem to have some positive effects on the Googles results.

Unethical methods make it difficult for people who are trying to do SEO the proper way, which is one of the reasons why it needs to be monitored so carefully. If people stopped trying to find ways to manipulate the system, it would be much easier to keep up with whats going on.

As you may already know, Goggle publishes a list of guidelines suggesting legitimate ways to improve a site’s ranking, by making it more accessible and better. One of the tips is to make pages for users and not for search engines. Youd do well to listen to their advice.