SEO|The Full Insider SEO Details Exposed

1. Add every meta tag that you can.

Take a look at the code of a few websites out there. Many sites have silly amounts of tags far more than they need. Remember the old adage: keep it simple, stupid. Dont add tags unless you know what youre doing and dont make up your own tag names, because no-ones paying any attention to them. Most of these tags are skipped over by most search engines anyway. The only crucial tags are the description tag and the keywords tag which are both utilized occasionally. Many other tags are there just for the sake of crediting the webmaster, author, etc. These kinds of tags are there mostly for the sake of other webmasters if they need to know who to contact about the page itself.

#2 Have lots of keywords.

Using the keywords meta tag correctly is good, but dont get too hung up on it. Many search engines now ignore it altogether, including Google and AltaVista. Remember that putting too much in this tag could be considered spamming make sure you dont put anything in more than three times, and keep the keywords related to your site. As previously stated, many of your meta tags will be skipped over anyway, but you should keep to your primary key words and not worry too much about assembling a gigantic list. Be descriptive, be honest, dont be excessive.

#3 Keyword lists must have a formula.

People have a tendency to get very distracted by the keyword meta tag you shouldnt misuse it and you definitely shouldnt expect miracles from it. It gets skipped more often than not; even its used it is used in company with the content on your page. If you want to obsess with optimizing something, optimize your content.

#4 The title tag doesn’t really do much.

Out of all the tags, this one is the most important when its used correctly. Just like with your sites content, write your title tag for your audience first and the search engines second. Think about your sites branding and navigation issues as you create your title tags. Your title should be relatively long. A seven to ten word title is not out of the question. The title is the first thing that a search engine really cares about and it should be the most common thing that you want your visitors to find you for. Your most important key words should all be worked into your title.

#5 If I copy my competitor’s keywords I will do just as well.

You need to understand tags and the details of search engine optimization in general. What works for one site doesnt necessarily work for another! You do not have identical sites so you cannot work with identical keywords. Aside from this detail, a site that has been around longer is more likely to have success from its key words than a new site. If you are trying to take over a small niche, you have to expand and do something that your competitor hasnt done yet.

#6 If I repeat my keywords in a comment tag I will rank better.

There was a time long ago when this was true, but it was a really long time ago. Search engines are all wise to this trick nowadays.

#7 We need to have as many different keywords as possible throughout our site

This is an SEO nightmare. Your pages need to be focused, not always trying to cover all basis. Limit your keywords.

#8 Anyone can write a websites tags.

SEO calls for copywriting and marketing talent: writing good tags that can attract both humans and search engine spiders isnt easy.

#9 Google doesn’t rank me by the description tag, so why should I use it?

Google does still use the description tag from your site it displays it to its users in the results. If theres no description tag, theyll just see a nonsense excerpt from your site, which is bad. Dont forget that there are still plenty of uses for the description tag. Make the title and the description complement each other, as they will often be displayed together.

When you first launch a website, you naturally want all the content crammed into it that you can lay hands on. But if it’s real traffic you’re looking for, consider taking a more patient approach.

Anyone involved in SEO can tell you that organic growth of relevant content is the most successful long term strategy for search engine placement. When people read that, however, their brains toss the part they don’t understand or want to deal with: organic. What they see is successful long term strategy and search engine placement. And that’s where the trouble starts, because it’s the organic growth that does the work.

What do people mean when they talk about organic growth?

Organic growth means slow, steady, continual growth - the way plants and animals grow. When Google ranks your site they look for this pattern of growth to help determine whether your site is for real. Think of an informational site you visit a lot, a forum perhaps, or a site like Wikipedia. Those sites did not spring into being overnight, chock full of content and with a hundred links pointing to them. They started as miniatures of themselves, and as people posted messages and articles they got bigger and bigger.

How can this be harnessed to help promote a website?

Timing of updates can be more important than size of updates. A lot of webmasters have a hard time updating their site regularly. They have day jobs, families, and other websites to run. This can lead to a tendency to update sites in large infrequent chunks.

To get the maximum benefit from your updates, do this instead: When you get time to update your site, prepare and arrange your new content so that it can be uploaded in small pieces. Get everything ready to go so that the only task remaining is the actual publish. Then upload each small piece separately, allowing a day or two to pass between each upload.

By doing this your website ends up with the same content, but search engines monitoring how frequently you update will see a pattern of steady growth. You can still write or gather all your content in one fell swoop, just dole it out to your webserver slowly instead of as a single publish. You won’t see immediate results, but give this a month or two and search engines will take notice, to your benefit.