SEO|The Full Insider SEO Details Exposed

Before you start optimizing your site for search engines, there are some tools that you should arm yourself with. These tools can become your best friends when it comes to SEO, especially when youre just starting out. The first and most important step in any search engine position campaign is recognizing which keywords you should optimize your site for, and there are several pieces of software that are useful for this, including Wordtracker, Optilink, Zeus, and Agent Web Ranking.

WordTracker’s keyword research service is the only one on the Internet that provides a comprehensive database of the most popular keywords in a particular industry. It can help you recognize associated keywords that you may have never thought of. One of the differences between WordTracker and other tools is that it can spot subtle differences, for example singular and plural keywords, or often-misspelled ones, and tell you which versions are more popular.

Optilink has become very popular in a short period of time because of the power it gives you over search engines. Every site that links to you boosts your ranking, especially if its content is relevant to yours. Optilink helps you to come up with strategies to improve your link structure and get a better ranking. Here are some of the things it does:

1. Analyzes the link structures of your top-ranking competitors.

2. Tells you why your competitors rank well, so you can try to copy what theyre doing.

3. Tells you what kind of rankings you can expect if you adopt similar linking strategies.

4. Helps to monitor sites youve exchanged links with, to ensure that theyre still linking to you.

Zeus has an excellent way of increasing the link popularity of your site — by exchanging with other sites that are related to yours, giving you a head start on your SEO. Zeus does the work for you, identifying sites that it thinks you should try to exchange links with. If you look for the sites yourself youll often find its not worth the time, but an SEO tool like Zeus lets you do it instantly. Once youve got links, you can manage and maintain them automatically.

Agent Web Ranking helps you to check your sites rankings this is good to see how your SEO efforts are working. Many people just optimize and submit, thinking the work is done, but theyre wrong. You need to continuously check your site’s rankings, and Agent Web Ranking is a reliable and quick tool for doing this.

The only real problem you might have with any of this software is that search engines can change the way they display their results, breaking the tools until their authors update them. This means that most position reporting software gets outdated very quickly. Its not that much of an issue, though, as most software is provided on a subscription basis with updates included, rather than bought only once.

If you really want to stay ahead in the SEO industry, you should try as many different tools as you can. By paying attention to what tools others are using and learning how they work, you will have the edge in the SEO market. So get out there, and download these SEO tools of the trade!

It’s the timeless question: how do you get other sites to link to you? The most commonly discussed ways are reciprocal linking (swapping links) and buying links. Yet there’s another important tool for building links that should be a part of your toolbox: distributing content in exchange for one-way inbound links.

Comparison with Other Linking Methods
Reciprocal Linking: The big advantage of content distribution over swapping links is that the links built are one-way, and therefore presumably more valuable. Of course, reciprocal links still have value, but relying primarily on them might hamper your SEO efforts.
Indirect Reciprocal Links: I link my site A to your site, so you link your site to my site B. The problems are that this can be a lot of work, and also, Google can detect indirect links if you do it more than once with the same group of sites, which might make your linking arrangements look like a link farm.
Paid Links: The problem with paid links is 1) the costs add up; 2) search engines are getting better and better at discounting paid links. According to Matt Cutts’ blog, “I wouldn’t be surprised if search engines begin to take stronger action against link buying in the near future…link-selling sites can lose their ability to give reputation (e.g. PageRank and anchortext).”

Kinds of Content to Distribute
Articles. This is the essential kind of content distribution, to the point that many people consider content distribution simple as “article marketing.” However, you’re missing out on a few other sources of links if you only do articles.
News blurbs. A lot of news-style sites will only reprint pieces of a couple of paragraphs. The good news is that often enough the whole point of these news blurbs is to include links to other sites, in a sort of “look what we’ve found” kind of way, a la Slashdot.org
Press Releases. There are some sites that aggressively reprint press releases. A press release is like an article, only in a very specific press release format, and frankly that’s not that enjoyable to read. I don’t know why some sites are so head-over-heels over press releases, but, hey, that’s their business. The good news is that even if you can’t write and don’t want to hire a writer, press releases (at least basic ones) are pretty easy to do.
Tools, games and other webware. Sites with popular tools, software, Flash games and other webware often let other sites use it in exchange for a link. The big potential downside is technical support.
Images. Images, especially charts and photographs, are important forms of content on the web. If you have great images on your site and people ask you to use them on their sites, require a backlink in exchange. The problem with images is that they are so easily stolen. Stolen words can be uncovered with a web search. You could try to watermark images with a copyright symbol, URL, and the link requirement. But in the process you’d make the image much less desirable.
Web design templates. These have been freely distributed for a long time. Yet they are even more easily stolen than images. Also, if you embed a link in the footer of a web template, what you’ll get back are sitewide links, which are often thought to be filtered out in search engines.

Maximizing Content Distribution Links’ Effectiveness: Anchor Text
Anchor text. You need optimized anchor text to rank high for any competitive keyword. That means you need your target keyword in the anchor text, and very importantly, variants of the target keyword (too many links with the exact same anchor text may be filtered). The problem is that some sites by default don’t let you choose the anchor text of the link to your site. So you need to: 1) look for sites that do reprint content with optimized anchor text; 2) specifically ask for your target anchor text to be used. Also, do keep in mind that a true natural linking structure will require you to have a number of links that are not anchor-text-optimized, typically with the URL as the anchor text.

How to Find Sites
Finding sites to submit content is the biggest challenge. You can start by asking around to any other webmasters you already have a relationship with. Next, web-search. The classic method is “submit article” + [keyword]. Most of the sites you find this way won’t be good candidates, which is why this can be a bit labor-intensive. I use offshore labor for this step, as well as a program that will sort and store all the search results into a spreadsheet; otherwise it might not be worth it. Then again, the same would be true for finding reciprocal linking partners.

Ethical Issues & Best Practices

Golden rule: remember that there’s a human being who has to approve your article for submission.
Read and adhere to all submission guidelines.
Avoid automation. There’s almost always some detail of submission that requires a human eye: a multitude of html formatting requirements, changing site themes, etc.
Don’t submit by email unless specifically instructed. Using a contact form prevents possible sp@m accusations.
Only approach websites that request content submissions.
Don’t misrepresent reprint content as original.
Don’t submit the same content too often. After about two hundred reprints, a lot of people will be seeing the same thing over and over again and possibly complaining.

In short, as SEO gets more competitive, having more and more linking methods at your disposal gets more and more important. Don’t overlook this important tool.

Before you start optimizing your site for search engines, there are some tools that you should arm yourself with. These tools can become your best friends when it comes to SEO, especially when youre just starting out. The first and most important step in any search engine position campaign is recognizing which keywords you should optimize your site for, and there are several pieces of software that are useful for this, including Wordtracker, Optilink, Zeus, and Agent Web Ranking.

WordTracker’s keyword research service is the only one on the Internet that provides a comprehensive database of the most popular keywords in a particular industry. It can help you recognize associated keywords that you may have never thought of. One of the differences between WordTracker and other tools is that it can spot subtle differences, for example singular and plural keywords, or often-misspelled ones, and tell you which versions are more popular.

Optilink has become very popular in a short period of time because of the power it gives you over search engines. Every site that links to you boosts your ranking, especially if its content is relevant to yours. Optilink helps you to come up with strategies to improve your link structure and get a better ranking. Here are some of the things it does:

1. Analyzes the link structures of your top-ranking competitors.

2. Tells you why your competitors rank well, so you can try to copy what theyre doing.

3. Tells you what kind of rankings you can expect if you adopt similar linking strategies.

4. Helps to monitor sites youve exchanged links with, to ensure that theyre still linking to you.

Zeus has an excellent way of increasing the link popularity of your site — by exchanging with other sites that are related to yours, giving you a head start on your SEO. Zeus does the work for you, identifying sites that it thinks you should try to exchange links with. If you look for the sites yourself youll often find its not worth the time, but an SEO tool like Zeus lets you do it instantly. Once youve got links, you can manage and maintain them automatically.

Agent Web Ranking helps you to check your sites rankings this is good to see how your SEO efforts are working. Many people just optimize and submit, thinking the work is done, but theyre wrong. You need to continuously check your site’s rankings, and Agent Web Ranking is a reliable and quick tool for doing this.

The only real problem you might have with any of this software is that search engines can change the way they display their results, breaking the tools until their authors update them. This means that most position reporting software gets outdated very quickly. Its not that much of an issue, though, as most software is provided on a subscription basis with updates included, rather than bought only once.

If you really want to stay ahead in the SEO industry, you should try as many different tools as you can. By paying attention to what tools others are using and learning how they work, you will have the edge in the SEO market. So get out there, and download these SEO tools of the trade!